Overview The best way to start discovering how SEO is an integrated piece of the overall content and inbound marketing puzzle is to look at the definitions of these three things (content marketing, inbound marketing, and SEO). Hubspot: Inbound marketing is about creating and sharing content with the world. By creating content specifically designed to attract your dream customers, inbound traffic draws qualified prospects into your business and keeps them coming back for more. Search Engine Land: SEO stands for search engine optimization. It's about driving traffic from free, organic, editorial or natural search results on search engines. Content Marketing Institute: Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – and ultimately drive profitable customer action.
Content marketing and inbound marketing fax list are synonymous: they include the approach of creating the best content relevant to your audience, consistently, which then generates ROI and attracts customers from your audience. Advertising Continue reading below SEO is the process of getting traffic from Google. If we were in a time when the web was a baby, you could get away with just having a presence on Google. But today the web is an impatient, partying adult: you're in a sea of content. You need to do more than just be present. You have to stand out in the sea. And content marketing is the big picture that gives you the real blueprint for getting there. Reason 2: Optimize for more channels Here's a simple fact: your readers don't just come from Google anymore.
With the rise of more social platforms, content types and channels, and the growth of existing social platforms, you can't afford to ignore your presence there. In addition to Google, here are other channels where you could generate targeted, conversion-oriented qualified traffic: E-mail Reference social media Direct Sponsored Ads Live video platforms (Periscope, Blab, etc.) Even Matt Cutts said it, Don't rely on Google alone anymore: rely on a wide variety of avenues where you can reach the people who will want to know you. Reason 3: The Change in Mindset Let's go back in time to see how content and inbound marketing became the new SEO mindset. Before 2011 when I started in online marketing as a freelance writer, there was a totally different mindset regarding SEO.