SMBs have been arguing for some time that they need people to help them, not sell them. It finally seems to be gaining traction with marketers, as acknowledged by BuzzBoard, G/O Digital, and Vendasta at LSA16. Especially given the rise of content marketing, it is increasingly important for marketers to know their customer, the product or service and their audience Shadow Making to develop relevant content. ReachLocal is an example of the dramatic difference such changes can make to business success. By moving from a media delivery model to a customer-centric model that emphasized customer service, personalized goals, staff training, and linking sales Shadow Making compensation to loyalty, ReachLocal increased customer retention. customers by 50% in one year. We saw these principles in practice during our SMB Bootcamp, where we have a “no sales pitch” policy for speakers.
The SMEs became much more relaxed and open as they realized they were getting useful information, and the event maintained a very positive vibe. Everyone Shadow Making expressed a sincere desire to see local businesses succeed, and as a result, the speakers were not just applauded, but applauded. Ultimately, these same business owners, in turn, sought out our sponsors and speakers in the exhibit hall, where the sales pitches were well received. 7. The No-Sell Sales Model Thumbtack does not use any sales force. That's zero sales rep. Still, it generates more than $1 billion in annual revenue for local service providers who use Shadow Making its site and recently received $125 million in its fourth round of funding over the past two years. At LSA16, Jonathan Swanson, co-founder Shadow Making and president of Thumbtack, shared the business model that made this possible. Consumers fill out forms that detail the type of project or work requested. These requests are forwarded to service providers that closely match the location and work demand. Thumbtack only charges a fee when the vendor responds to a lead with a quote and a message.
Thumbtack is able to attract service providers with low-cost access to consumers and a fee model that guarantees high-intent leads that the provider can assess before paying for it. If you have something people want, it looks like they'll knock on your door for it. Giving Shadow Making users what they want is also the foundation of Google's approach to innovation, according to Ben Wood, director of channel sales at Google. Although Google has sales teams, it has built its business on others, such as ad agencies, by selling for them, which is only possible because it has Shadow Making always been user-centric. . As part of this mindset, Google recently eliminated right rail/column ads from its search engine. For a company that derives 90% of its revenue from advertising.